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Venturing into the unknown

March 6, 2012 General, Version Updates Mark

This past Sunday I flew into Frankfurt, Germany. I’m spending the week in Germany and Switzerland visiting Ascend dealers and our local support team.

When I’m traveling and have extra time, I like to venture into the unknown. I hop on the train from the airport into the city center, store my luggage and start walking with no maps or GPS to guide me.  I venture out with some fear but also with confidence.  I know that I will make some wrong turns, get stalled and have to find my way back.  I also know that if I take my time, use the resources around me and ask people for help that I will get back on track.  In the end I have a very rewarding and memorable day.  Frankfurt is a beautiful city and was a great place to spend a Sunday afternoon.

At Ascend we’ve made a habit of venturing into the unknown. It started back in 2004 when Trek bought Ascend.  It was uncharted territory; a bike company getting into the software business.  As with my personal ventures, there was some fear but we also were very confident.  We knew it was it was a trip worth taking.  8 years later we’ve had a very rewarding and memorable time.  There have been some wrong turns along the way but, with your help, we got where we wanted to go and together we’ve accomplished a lot.  Since 2004 we’ve continued our ventures into the unknown introducing Ascend to dealers in Canada, the U.K. and Germany.  Our most recent venture started  a year ago this month with the release of Version 2.  In two weeks we’ll be releasing version 2.3.  If you’re still on Version 1, now is the time to join nearly 600 other locations that have made the trip.

It’s time for us to start thinking about our next venture, Ascend Version 3.  With technology moving at lightning speed we need to keep moving forward.  We look forward to taking this trip with you.  Stay tuned!


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